“I don’t know what I want to do.”
Career exploration and Psychometric Profiling to turn a fog of options into realistic, evidence-based directions.
I help young people get clear on where they’re going - and show employers why they’re worth hiring, grounded in 12+ years of real recruitment experience.
Most people don’t need more generic career advice. They need to understand what fits them, what an employer is actually looking for, and how to communicate their evidence clearly.
Career exploration and Psychometric Profiling to turn a fog of options into realistic, evidence-based directions.
CV, LinkedIn and application support that makes your relevance obvious - without stuffing a page with buzzwords.
Interview Coaching built around what recruiters really listen for: clear answers, strong evidence and visible impact.
Before becoming a career coach, I spent over a decade in recruitment, including managing a London recruitment branch. I know how quickly decisions are made - and what separates candidates who sound capable from candidates who make the decision easy.
My coaching is practical, direct and confidence-building. I won’t tell you to memorise perfect answers. I’ll help you understand your value, find the evidence and communicate it naturally.
Understand what the interviewer is really asking, build evidence-led answers, practise delivery and learn how to stop over-answering.
An unbiased, structured way to understand strengths, interests and preferences - especially useful when degree or career choices feel overwhelming.
Position your experience properly, improve clarity and relevance, and make sure your CV clearly communicates the value you bring.
For when you need expert, practical guidance on your next move - whether that means narrowing your options, planning a job search or working out the strongest route forward.
You can come to me for one specific problem or for broader career support. We work out what is actually getting in the way, then tackle that directly.
Different starting points, different goals - but the same aim: more clarity, stronger applications and greater confidence in what comes next.
After being out of work for a while, I’ve been offered a job at the BBC. This job search has felt so much easier because of your help, especially around believing in myself. I went into the interview really believing in what I can do - and I think that’s why I got the job.
After raising my three children, I wanted to restart my career but felt completely lost and overwhelmed. Ali helped me identify my strengths, choose a clear path and improve my CV and cover letter. Within three months, I had secured a job.
It really helped put everything into perspective so that I could figure out what I wanted to do in a way that works for me.
I just wanted to let you know I got the job I wanted. Thank you so much for your help with Interview practice - it helped me so much and helped my confidence too.
The difference in my interviews and HireVues is tangible. How I structure answers is much better, even my non-verbal communication feels more natural. I’m now excited to go into interviews and show off my skills, not incredibly nervous.
If you’re not sure which service is right for you, send me a few details below. I’ll come back to you personally and, if useful, we can arrange a complimentary 20-minute discovery call.